2017 Venice Biennale

Australia Council for the Arts arts branding / identity
Trigger, in association with designer Rebecca Anderson, created the brand design for 'Tracey Moffatt My Horizon', Australia's representation at the 2017 Venice Biennale. The project includes applications to exhibition, print and digital. We worked closely with the artist to develop the brand identity to ensure it communicates the intention of the exhibition. It is an amazing privilege to work with one of Australia's most prominent artists and create a visual identity that captures the essence of the artwork displayed. At present the suite of brand material is under embargo, with only the logotype released. Trigger is travelling to Venice soon to install environmental graphics and signage in the Australian pavilion, designed by DCM Architects (opened 2015). The exhibition opens in May 2017, where upon the full suite of brand material will be launched and shared globally.

The photograph features Tracey Moffatt speaking at the Australian Launch functionf or the 2017 Venice Biennale, Carriageworks, Sydney, 23 March 2017.

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