Trigger, partnered with Barnbrook Design (UK) and some of the worlds leading artists to create an unforgettable visitor experience across Sydney in May, June, July and August in 2010. Trigger applied Barnbrook Design’s brand concept to promotional, environmental and print material. The print material involved the design of: print advertising across newspapers and international media, a visitor guide book, invitations, packaging, student newspapers and an annual report. Trigger was also involved in the design of onsite facilities such as ‘Education Hubs’, merchandise stores and designed wayfinding across the city and for Cockatoo Island.

Original concept by Barnbrook Design

Trigger designed a specialised collaborative project publication for Japanese architect Shigeru Ban and Australian firm Toland Williams Architects. The publication features a unique woven paper cover and custom made box conceptualized by Trigger and brought to life by paper engineer Benja Harni. The idea for the piece reflects Shigeru Ban’s reputation as ‘the paper architect’ and references his innovative use of materials.

The ‘The 80s Are Back’ printed material that Trigger conceptualised and produced for the Powerhouse Museum exhibition featured print advertising, brochures, complimentary passes and invitations.
The invitation design involved a six colour print on thick toothy uncoated stock, and included two fluorescent inks and a holographic foil stamp – referencing two key 80s graphic innovations. The brand identity Trigger conceptualised for ‘The 80s Are Back’ referenced quintessential 80s motifs and made them relevant for a contemporary audience. For instance, the campaign embraced graphic elements from the Powerhouse Museum’s former logo, designed in the 80s, as well as other 80’s touchstones.

The look and feel for Toland’s bold black and yellow coloured collateral embraces the firm’s innovative use of materials in their projects. Haptic qualities are highlighted in each piece of collateral to provide a memorable experience for every recipient. A subtle clear foil on stationery, applied to uncoated paper, references the textures of building materials. The cover of company documents is an intricate laser cut cardboard, transcending the inexpensive material it is made from. Touching and handling the documents is a delightful experience. The printed item provides more compelling reasons to engage than its digital version. The emergent new brand has a focus on partnering with clients and other experts in their fields. The design of the logotype incorporates an ampersand (&) to highlight the importance that partnering has to Toland. The new brand has capitalised on the business's strengths, enriched confidence and has contributed towards business growth.

Trigger was commissioned by the Art Gallery of New South Wales to design promotional material for its major Summer 08/09 exhibition - 'Monet and the Impressionists'. The shimmering light and myriad of colours that define paintings of this period inspired the design. A dual cool/warm colour palette was used to ensure the design complimented any artwork used for marketing purposes. The campaign encompassed citylight posters, banner and a range of advertising and printed collateral.

Trigger redesigned the Powerhouse Museum’s quarterly ‘What's On’ publication to reflect the Museum’s core drivers of science of design. The design is functional and direct. Each season is represented by a fluorescent colour. The block coloured covers are easily distinguishable against competitor institutions materials. The cover text clearly delineates the institutions name and its relevance to the current time period. It is a densely informative publication, yet carefully balanced design ensures it does not appear over burdened with material. The design communicates that the Powerhouse is not your average museum. It is place where contemporary practices are highlighted, and there is an emphasis on making and doing.

Trigger art directed photography and design for the Bunda Fine Jewels Couture catalogue, 2008. The annual catalogue captures the beauty and distinct point of view of this Australian luxury brand. Trigger’s theme for this edition was the evocation of a dream-like state and drawing focus to the inspiration behind the design and the resultant fluid beauty of the jewellery. Photography features surreal and intriguing reflections of key pieces in water complimented with inspiration thoughts about ‘beauty’. The catalogue also features jewellery pieces photographed on black reflective glass – continuing the theme of reflection.

Trigger created a very successful and highly visible campaign for the 16th Biennale of Sydney in 2008, one of the largest and oldest art biennales in the world. Trigger worked closely with the Artistic Director to ensure the visual identity communicated the themes of the exhibition, and the Biennale marketing department on strategy and production. The marketing campaign targeted the ‘general public’ and ‘art lovers’ markets respectively with specific messages in a cohesive visual campaign. Trigger designed and rolled out all outdoor and advertising, brochure, publications, books and invitations including a special preview publication for the Venice Biennale. Trigger designed press advertising in a national campaign which included The Sydney Morning Herald, The Weekend Australian, The Monthly, Time out Sydney and many international arts publications. Trigger also created environmental graphics across all Biennale site such as the Museum of Contemporary Art, The Art Gallery of New South Wales, Cockatoo Island, The Botanic Gardens and Artspace as well as street banners and posters.

Trigger designed the catalogue for an exhibition of Yinjaa Baarni artists' work exhibited at Chalkhorse Gallery in Sydney. This art collective is from the Ngarluma/Yinjaa Baarni communities in the Pilbara, Western Australia. One of the aims of the catalogue was to contextualise these Aboriginal works within the contemporary framework of the gallery, as this was the first exhibition of Aboriginal works that the gallery has shown. The exhibition, in July 2009, was a major success, with all works being sold on the opening night. Further exhibitions are planned for the coming years. The large-scale catalogue has become a collector's item.

‘Powerline’ is a visually alluring publication with a design focus. The clean, crisp design showcases the pictorial and written content of the magazine. Trigger's mission has been to create a consistently high quality publication and ensure that every issue resonates with the reader. Thoughtful art direction of Powerline has enhanced its reputation as a lively and accessible read for all Powerhouse members. At the outset of designing Powerline, Trigger undertook an editorial audit and reorganisation in close collaboration with the editor, ensuring that design was not a superficial stylistic varnish but an intrinsic part of the fibre of the publication. The design of Powerline has enhanced and extended the visual direction of the Powerhouse Museum’s identity – the Museum has incorporated graphic elements into the Museum's master identity.

Trigger was commissioned to re-brand Shear Outback Museum to provide a more lively and contemporary feel without losing its rural characteristics. The original identity was refreshed with typefaces referencing wool bale stenciling, ledgers and log books. The identity was applied across all collateral of the museum including tickets, brochures, flyers, website and digital. The entry experience was enhanced with: clear signage explaining the museum’s charter, advertising for a temporary show and orientation for visitors. In tandem with the design of the museum brand, a Trigger designed the visual identity for the ‘Shear Strife Sound and Light Show’, a special evening show in the grounds of the museum.

Trigger worked with iconic Australian designer Richard Allan to develop the visual identity for the Powerhouse Museum’s exhibition ‘Marc Newson: Design Works’, a retrospective of the famous designer’s work. The design features a profile portrait of Newson against a background of stars, referencing the designer’s reputation as a design ‘rock star’. Trigger was responsible for developing and applying the identity across all areas of environmental, print and advertising. Trigger also designed all exhibition graphics including a 20 metre graphic feature wall which charts Newson’s journey through his sketches and landmark design achievements.

Outback Theatre for Young People (OTYP) is a vibrant organization that engages rural youth in all aspects of theatre. Trigger’s identity design reinterprets the rural cliché earth colour, many associate with the Australian outback, as a fun and lively fluorescent orange, reflecting the joy and energy of OTYP. The dots become an abstract secondary identity that are used in playful ways, such as for website navigation buttons and animations. The visual identity was conceived to allow low cost production of all elements. For example, the letterhead can be printed with a template that transforms it into a brochure.

Trigger art directed photography and design for the Bunda Fine Jewels Couture catalogue, 2007. The annual catalogue captures the beauty and distinct point of view of this Australian luxury brand. The art direction for this edition of the catalogue focussed on one of Bunda’s key brand propositions – ‘See the Light’. The unique way in which the gemstones capture light is shown through macro images. The opening pages of the catalogue feature closeup photograph of a facetted diamond, a peal’s surface and an opal, which appears to have a galaxy inside it. Jewellery images through out the catalogue also highlight the play of light in gemstones and precious metals. An image from the photographic shoot was also used for a Trigger designed gift card, which was sent to clients.

Trigger created the Powerhouse Museum tourism brand - targeted at families with children. The premise of the brand is that the Powerhouse Museum is a place to ‘be inspired’. The wonder of the museum is inspirational to children and adults alike. The gatefold brochure graphically explains this as the image of the child transitions to the image of the adult. The ‘+’ in the museum’s logo is a graphic symbol representing inspiration. Trigger cast and art directed photography and applied the design across brochure design, complimentary tickets and print advertising among other media.

Trigger created a visual identity for the Powerhouse Museum Shop packaging. The design expresses the museum’s science and design charter incorporating line abstract representations of architectural design, circuit boards and multiple trajectories present in information architecture. The striking black and silver colour scheme accents to museum’s focus on technology in its collections and exhibition design.

Trigger re-branded Summers Floral, transforming it from a dowdy, downmarket florist into a sophisticated vibrant business with an original and credible brand presence. Trigger undertook a business analysis and defined Summers Floral’s essential brand qualities – ‘beauty, truth and harmony’. Trigger also defined the three key segments of the business – local, bridal and business and created promotional strategies and design to engage these markets. Trigger created copywriting for the website and all promotional material, commissioned and art directed consummate lifestyle photographer Jennifer Soo to create brand imagery. The new brand was applied across all collateral including: signage, website, gift cards, promotional, postcards, brochure, gift tags for floral arrangements, wrapping, ribbon, financial collateral, stationery, among other items. Sensitivity to materials was essential to compliment and support the brand. Texture, a sympathetic colour palette and a preference for ‘honest’, natural materials ensured that all collateral was successfully realised.

Consummate fashion designer Roger Tait commissioned Trigger to create a visual identity and a bespoke book to promote his point of view and unique career. The identity highlights Tait’s focus on tailoring and the importance of ‘making’. The book tells the Tait story through a mix of iconic Tait designs, such as the latex dress designed and made for ‘The Matrix’ films, and whimsical, historical etchings and illustrations. The book possesses a fabric slip cover, which the Tait logotype is physically sewn into with thread and the binding is stitched, reinforcing the bespoke tailoring theme.

Trigger designed promotional and event brand and associated collateral for the NSW Training Awards. This included print material mainly, art direction for the Department’s in-house web team and for motion graphics at the actual event.

The Training Awards are an initiative by the New South Wales Department of Education and Training and seek to recognise the best students, employees, employers and organisations in the vocational education and training sector. In 2006 the Trigger redirected the strategy of the brand to promote the ‘recognition’ that can be achieved via the Training Awards as its most effective selling point. Strong, confident portraits of previous award winners are used in the campaign to create a direct connection for prospective award applicants and promote the benefits of entering the awards. An abstract star motif was used across all event collateral.

Trigger designed promotional and event brand and associated collateral for the NSW Training Awards. This included print material mainly, art direction for the Department’s in-house web team and for motion graphics at the actual event.

The Training Awards are an initiative by the New South Wales Department of Education and Training and seek to recognise the best students, employees, employers and organisations in the vocational education and training sector. As such the brief for this event’s brand direction and identity was to incorporate a ‘star’ motif. In 2004 the star is visually interpreted as the dynamic form of light in motion.

Trigger provided Toland William’s Architects with template designs for crucially important Expression of Interest documents that expressed the company philosophy and provided room to appreciate the brands and goals of the clients they service. Trigger also consulted on strategy for these documents. The example shown is one such project where Trigger created a ‘sensory’ strategy in a pitch for Toland Williams client Cochlear, a company which leads the world in research and manufacture of artificial hearing devices. The idea of stimulating senses was realised in the document through images, graphics and its physical properties. The pitch was successful and Toland designed Cochlear’s new Australian Headquarters at Macquarie University, the building was completed in late 2010.

Trigger designed a custom card system for Uchi stockists that can be refreshed with new product each season and minimizes paper wastage; the Uchi website; visual identities for a range of Uchi sub-brands such as a girls' range 'Missuchi', men's range - 'Mister Uchi', and a babies and parent range - 'Uchicuchi'. Uchi produces functional and beautiful travel, cosmetic and bathbag products. Trigger worked closely with Uchi founder Melinda Lawrence to develop the brand identity for Uchi - utilitarian aesthetic with Japanese playfulness. Branding was realised across all areas of the business and designed collateral. The image strategy used computer rendering and did not require photography. This allows the products to represented in formations that float in the air and, on a practical level, the images can be ready before the products roll off the production lines. Therefore they are ready to be marketed at the design concept stage.