Photographer Anthea Williamson asked Trigger to design a visual identity to represent her practice as a photographer in the areas of architecture, interiors, travel and lifestyle.
Anthea requested a design that would stand out and resonate with current and potential clients. The logo design Trigger created is simply a triangle removed from a square shape and placed next to it, with the resultant logo representing Anthea’s initials ‘AW’. This reflects the architectural and interiors side of her practice. An optical illusion was created for the business card to provide further intrigue for that important moment when the card is presented. On the card the logo seems to appear and disappear in a pattern of smaller triangles. The card is printed in fluoro ink to provide greater visual impact.