Links to Learning
NSW Dept Education
government
branding / identity
Links to Learning is a targeted program implemented by the NSW Department of Education and Communities to improve outcomes for young people and focuses on effective transitions for at risk young people. Trigger was commissioned to create the visual identity for this program, and met with young people involved in the program, in Redfern and Liverpool, to gain a better understanding of their different situations and experiences. The design of the visual identity was based on analysis of these meeting outcomes. The visual identity references vernacular typography created by program participants and utilises a bold colour palette with particular appeal to young Aboriginal people.