Trigger designed promotional and event brand and associated collateral for the NSW Training Awards. This included print material mainly, art direction for the Department’s in-house web team and for motion graphics at the actual event.

The Training Awards are an initiative by the New South Wales Department of Education and Training and seek to recognise the best students, employees, employers and organisations in the vocational education and training sector. In 2006 the Trigger redirected the strategy of the brand to promote the ‘recognition’ that can be achieved via the Training Awards as its most effective selling point. Strong, confident portraits of previous award winners are used in the campaign to create a direct connection for prospective award applicants and promote the benefits of entering the awards. An abstract star motif was used across all event collateral.