Trigger created the Powerhouse Museum tourism brand - targeted at families with children. The premise of the brand is that the Powerhouse Museum is a place to ‘be inspired’. The wonder of the museum is inspirational to children and adults alike. The gatefold brochure graphically explains this as the image of the child transitions to the image of the adult. The ‘+’ in the museum’s logo is a graphic symbol representing inspiration. Trigger cast and art directed photography and applied the design across brochure design, complimentary tickets and print advertising among other media.