Powerhouse Museum museum print / publication
‘Powerline’ is a visually alluring publication with a design focus. The clean, crisp design showcases the pictorial and written content of the magazine. Trigger's mission has been to create a consistently high quality publication and ensure that every issue resonates with the reader. Thoughtful art direction of Powerline has enhanced its reputation as a lively and accessible read for all Powerhouse members. At the outset of designing Powerline, Trigger undertook an editorial audit and reorganisation in close collaboration with the editor, ensuring that design was not a superficial stylistic varnish but an intrinsic part of the fibre of the publication. The design of Powerline has enhanced and extended the visual direction of the Powerhouse Museum’s identity – the Museum has incorporated graphic elements into the Museum's master identity.