Roger Tait private print / publication
Consummate fashion designer Roger Tait commissioned Trigger to create a visual identity and a bespoke book to promote his point of view and unique career. The identity highlights Tait’s focus on tailoring and the importance of ‘making’. The book tells the Tait story through a mix of iconic Tait designs, such as the latex dress designed and made for ‘The Matrix’ films, and whimsical, historical etchings and illustrations. The book possesses a fabric slip cover, which the Tait logotype is physically sewn into with thread and the binding is stitched, reinforcing the bespoke tailoring theme.

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