Trigger designed a custom card system for Uchi stockists that can be refreshed with new product each season and minimizes paper wastage; the Uchi website; visual identities for a range of Uchi sub-brands such as a girls' range 'Missuchi', men's range - 'Mister Uchi', and a babies and parent range - 'Uchicuchi'. Uchi produces functional and beautiful travel, cosmetic and bathbag products. Trigger worked closely with Uchi founder Melinda Lawrence to develop the brand identity for Uchi - utilitarian aesthetic with Japanese playfulness. Branding was realised across all areas of the business and designed collateral. The image strategy used computer rendering and did not require photography. This allows the products to represented in formations that float in the air and, on a practical level, the images can be ready before the products roll off the production lines. Therefore they are ready to be marketed at the design concept stage.