Shear Outback Museum

Shear Outback Museum museum web / digital
Trigger was commissioned to re-brand Shear Outback Museum to provide a more lively and contemporary feel without losing its rural characteristics. The original identity was refreshed with typefaces referencing wool bale stenciling, ledgers and log books. The identity was applied across all collateral of the museum including tickets, brochures, flyers, website and digital. The entry experience was enhanced with: clear signage explaining the museum’s charter, advertising for a temporary show and orientation for visitors. In tandem with the design of the museum brand, a Trigger designed the visual identity for the ‘Shear Strife Sound and Light Show’, a special evening show in the grounds of the museum.

16th Biennale of Sydney

Biennale of Sydney arts web / digital
Trigger created a very successful and highly visible campaign for the 16th Biennale of Sydney in 2008, one of the largest and oldest art biennales in the world. Trigger worked closely with the Artistic Director to ensure the visual identity communicated the themes of the exhibition, and the Biennale marketing department on strategy and production. Trigger consulted on the website design, partnering with SiteSuite. The site provided information on artists, venues, events and visiting Sydney, as well as featuring a comprehensive photo gallery, a media centre, education resources, vodcasts and a blog. The site was easy to navigate, interactive and frequently updated to keep visitors informed and encourage them to make return visits. The website recorded more than 163,000 unique visitors. Trigger also designed material for the integrated marketing campaign and site specific environmental design.


Toland architecture web / digital
Toland Architectural Design Partners engaged Trigger to work with strategist Penny Bowring to reinvigorate its brand. The project involved a name change, significant evaluation and restructuring and a reskin of its website to reflect the new brand. The refreshed website incorporates an intuitive user interface, a minimal contemporary aesthetic consistent with Toland’s architectural project outcomes, a Chinese language version of all pages, large project images that clearly show the intricacies of each showcased project and the addition of news pages providing the latest updates.

Summers Floral Woollahra

Summers Floral private web / digital
Trigger re-branded Summers Floral, transforming it from a dowdy, downmarket florist into a sophisticated vibrant business with an original and credible brand presence. Trigger undertook a business analysis and defined Summers Floral’s essential brand qualities – ‘beauty, truth and harmony’. Trigger also defined the three key segments of the business – local, bridal and business and created promotional strategies and design to engage these markets. Trigger created copywriting for the website and all promotional material, commissioned and art directed consummate lifestyle photographer Jennifer Soo to create brand imagery. The new brand was applied across all collateral including: signage, website, gift cards, promotional, postcards, brochure, gift tags for floral arrangements, wrapping, ribbon, financial collateral, stationery, among other items. Sensitivity to materials was essential to compliment and support the brand. Texture, a sympathetic colour palette and a preference for ‘honest’, natural materials ensured that all collateral was successfully realised.

Outback Theatre

Outback Theatre for Young People arts web / digital
Outback Theatre for Young People (OTYP) is a vibrant organization that engages rural youth in all aspects of theatre. Trigger’s identity design reinterprets the rural cliché earth colour, many associate with the Australian outback, as a fun and lively fluorescent orange, reflecting the joy and energy of OTYP. The dots become an abstract secondary identity that are used in playful ways, such as for website navigation buttons and animations. The visual identity was conceived to allow low cost production of all elements. For example, the letterhead can be printed with a template that transforms it into a brochure.

Alliance Française Sydney

Alliance Française Sydney private web / digital
Trigger rebranded Alliance Française Sydney to better reflect the nature of the organisation and the services it provides. The floating ‘ribbon’ graphic is a metaphor for sound and voice and communicates that the organisation is intrinsically about language. The colour scheme is unmistakably French. The contemporary and dynamic aesthetic of the new brand is in line with Alliance Francaise Sydney’s headquarters in the newly built Harry Seidler building, and one that helps increase the appeal of the organisation among younger people. Trigger has applied this brand across stationery, brochures, invitations and consulted on design of the website.

The 80s are Back

Powerhouse Museum museum web / digital
Trigger worked with the innovative and hard working team at The Powerhouse Museum’s Digital, Social and Emerging Technologies Department on ‘The 80s are Back’ website to provide key visual tools for the website. Within the exhibition, Trigger engineered a style guide for all audio-visuals, including animation specifications. Trigger also designed the interface for all interactives. In effect the whole exhibition and pre-exhibition experience was integrated with branded graphics and consistency of message.

Toland Williams

Toland Williams Architects architecture web / digital
The Toland Williams Architects website design is based on the fundamental architectural principle that all buildings are built out from or into the horizon. This idea has been used as the organizational principle across the whole website. All company and project information emerges above and below an imaginary ‘horizon line’ that runs across the middle of the browser window. As the user navigates deeper into the site old content collapses into the ‘horizon line’ and new content emerges. Projects are represented with large full window sized images and move intuitively left to right controlled by the position of the user’s cursor.

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