Toland Architectural Design Partners engaged Trigger to work with strategist Penny Bowring to reinvigorate its brand. The project involved a name change, significant evaluation and restructuring. The emergent new brand has a focus on partnering with clients and other experts in their fields. The design of the logotype incorporates an ampersand (&) to highlight the importance that partnering has to Toland. The new brand has capitalised on the business's strengths, enriched confidence and has contributed towards business growth.

This is a looooooooooooooooooong description

Trigger designed a specialised collaborative project publication for Japanese architect Shigeru Ban and Australian firm Toland Williams Architects. The publication features a unique woven paper cover and custom made box conceptualized by Trigger and brought to life by paper engineer Benja Harni. The idea for the piece reflects Shigeru Ban’s reputation as ‘the paper architect’ and references his innovative use of materials.

The look and feel for Toland’s bold black and yellow coloured collateral embraces the firm’s innovative use of materials in their projects. Haptic qualities are highlighted in each piece of collateral to provide a memorable experience for every recipient. A subtle clear foil on stationery, applied to uncoated paper, references the textures of building materials. The cover of company documents is an intricate laser cut cardboard, transcending the inexpensive material it is made from. Touching and handling the documents is a delightful experience. The printed item provides more compelling reasons to engage than its digital version. The emergent new brand has a focus on partnering with clients and other experts in their fields. The design of the logotype incorporates an ampersand (&) to highlight the importance that partnering has to Toland. The new brand has capitalised on the business's strengths, enriched confidence and has contributed towards business growth.

Trigger provided Toland William’s Architects with template designs for crucially important Expression of Interest documents that expressed the company philosophy and provided room to appreciate the brands and goals of the clients they service. Trigger also consulted on strategy for these documents. The example shown is one such project where Trigger created a ‘sensory’ strategy in a pitch for Toland Williams client Cochlear, a company which leads the world in research and manufacture of artificial hearing devices. The idea of stimulating senses was realised in the document through images, graphics and its physical properties. The pitch was successful and Toland designed Cochlear’s new Australian Headquarters at Macquarie University, the building was completed in late 2010.

Toland Architectural Design Partners engaged Trigger to work with strategist Penny Bowring to reinvigorate its brand. The project involved a name change, significant evaluation and restructuring and a reskin of its website to reflect the new brand. The refreshed website incorporates an intuitive user interface, a minimal contemporary aesthetic consistent with Toland’s architectural project outcomes, a Chinese language version of all pages, large project images that clearly show the intricacies of each showcased project and the addition of news pages providing the latest updates.

Instant Interiors required a sophisticated and sleek website to promote the service it offers – styling properties to achieve premium prices and reflecting the design aesthetic of its interior designers. The simple and informative site is designed according to Feng Shui principles of harmony and energy. Its image rich and text light pages feature closely cropped images to give a sense of being inside the environment and communicate the ambience of interiors that can be achieved. Inspirational quotes from designers sprinkle through the site communicating Instant Interiors’ deft touch and design skills.

The Toland Williams Architects website design is based on the fundamental architectural principle that all buildings are built out from or into the horizon. This idea has been used as the organizational principle across the whole website. All company and project information emerges above and below an imaginary ‘horizon line’ that runs across the middle of the browser window. As the user navigates deeper into the site old content collapses into the ‘horizon line’ and new content emerges. Projects are represented with large full window sized images and move intuitively left to right controlled by the position of the user’s cursor.