trigger

2017 Venice Biennale

Australia Council for the Arts arts branding / identity
Trigger, in association with designer Rebecca Anderson, created the brand design for 'Tracey Moffatt My Horizon', Australia's representation at the 2017 Venice Biennale. The project includes applications to exhibition, print and digital. We worked closely with the artist to develop the brand identity to ensure it communicates the intention of the exhibition. It is an amazing privilege to work with one of Australia's most prominent artists and create a visual identity that captures the essence of the artwork displayed. At present the suite of brand material is under embargo, with only the logotype released. Trigger is travelling to Venice soon to install environmental graphics and signage in the Australian pavilion, designed by DCM Architects (opened 2015). The exhibition opens in May 2017, where upon the full suite of brand material will be launched and shared globally.

The photograph features Tracey Moffatt speaking at the Australian Launch functionf or the 2017 Venice Biennale, Carriageworks, Sydney, 23 March 2017.


17th Biennale of Sydney

Biennale of Sydney arts print / publication
Trigger, partnered with Barnbrook Design (UK) and some of the worlds leading artists to create an unforgettable visitor experience across Sydney in May, June, July and August in 2010. Trigger applied Barnbrook Design’s brand concept to promotional, environmental and print material. The print material involved the design of: print advertising across newspapers and international media, a visitor guide book, invitations, packaging, student newspapers and an annual report. Trigger was also involved in the design of onsite facilities such as ‘Education Hubs’, merchandise stores and designed wayfinding across the city and for Cockatoo Island.

Original concept by Barnbrook Design


Monet and the Impressionists

Art Gallery of New South Wales arts branding / identity
Trigger was commissioned by the Art Gallery of New South Wales to design promotional material for its major Summer 08/09 exhibition – ‘Monet and the Impressionists’. The shimmering light and myriad of colours that define paintings of this period inspired the design. A dual cool/warm colour palette was used to ensure the design complimented any artwork used for marketing purposes. The campaign encompassed citylight posters, banner and a range of advertising and printed collateral.

16th Biennale of Sydney

Biennale of Sydney arts branding / identity
Trigger created a very successful and highly visible campaign for the 16th Biennale of Sydney in 2008, one of the largest and oldest art biennales in the world. Trigger worked closely with the Artistic Director to ensure the visual identity communicated the themes of the exhibition, and the Biennale marketing department on strategy and production. The marketing campaign targeted the ‘general public’ and ‘art lovers’ markets respectively with specific messages in a cohesive visual campaign. Trigger designed and rolled out all outdoor and advertising, brochure, publications, books and invitations including a special preview publication for the Venice Biennale. Trigger designed press advertising in a national campaign which included The Sydney Morning Herald, The Weekend Australian, The Monthly, Time out Sydney and many international arts publications and consulted on the design of the website. Trigger also created environmental graphics across all Biennale site such as the Museum of Contemporary Art, The Art Gallery of New South Wales, Cockatoo Island, The Botanic Gardens and Artspace as well as street banners and posters.

17th Biennale of Sydney

Biennale of Sydney arts environmental
Trigger, partnered with Barnbrook Design (UK) and some of the worlds leading artists to create an unforgettable visitor experience across Sydney in May, June, July and August in 2010. Trigger applied Barnbrook Design’s brand concept to promotional, environmental and print material. Trigger was also involved in the design of onsite facilities such as ‘Education Hubs’, merchandise stores and designed wayfinding across the city and Cockatoo Island. Trigger fitted out a fleet of ferries with signage, and designed material for the diverse range of venues which included Cockatoo Island, the Museum of Contemporary Art, Wharf 2/3 and Artspace. Visitation statistics record a doubling of numbers from the previous Biennale.

Original concept by Barnbrook Design


16th Biennale of Sydney

Biennale of Sydney arts environmental
Trigger created a very successful and highly visible campaign for the 16th Biennale of Sydney in 2008, one of the largest and oldest art biennales in the world. Trigger worked closely with the Artistic Director to ensure the visual identity communicated the themes of the exhibition, and the Biennale marketing department on strategy and production. Trigger created site specific environmental design such as the Biennale Hub, which transformed Customs Square into a BOS information point and social enclave during the day and in the evening. The ‘Hub’ was constructed from readapted container terminals, repainted and signed with space for a lounge and DJ booth. Trigger also created environmental graphics across all Biennale site such as the Museum of Contemporary Art, The Art Gallery of New South Wales, Cockatoo Island, The Botanic Gardens and Artspace as well as street banners and posters.

Monet and the Impressionists

Art Gallery of New South Wales arts environmental
Trigger was commissioned by the Art Gallery of New South Wales to design promotional material for its major Summer 08/09 exhibition – ‘Monet and the Impressionists’. The shimmering light and myriad of colours that define paintings of this period inspired the design. A dual cool/warm colour palette was used to ensure the design complimented any artwork used for marketing purposes. The campaign encompassed citylight posters, banner and a range of advertising and printed collateral.

Oneiros

Singapore Dance Theatre arts environmental
Gregory Anderson of Trigger worked in close collaboration with choreographer Adrian Burnett to create a set design for ‘Oneiros’. The piece was made on the dancers at Singapore Dance Theatre and had its world premiere at the Esplanade Theatres, Singapore, in July 2010.

‘Oneiros’ is the Greek word for dream. The Oneiroi, from Ancient Greek myths, are the personified deities of specific types of dreams such as nightmares and sexual dreams. The choreography for this piece is the choreographer’s response to the period of altered consciousness that occurs between wakefulness and sleep, where the veil between dream and reality is traversed. Thoughts become loosely associated, images are vivid and senses metamorposize.

The choreographer explains “this ‘altered state' provides fertile ground for my creative inspiration and investigation. This ‘state’ is made more delicious because it is difficult to remember when I am awake. Access to this world is fleeting; remembering thoughts and feelings is by chance. Memories evaporate quickly or mutate into entirely different creatures. Often all that is left is a fragment, a feeling, or a talisman with mysterious meaning. I wonder what universal forces are at work.”

This piece is accompanied by the scores 'Tenebrae 1' and 'The Dreams and Prayers of Isaac the Blind', by composer Osvaldo Golijov. His vision of transmuting ‘passion into geometry… longing, light and hope’ compliments my intentions for the piece. The music weaves together with the movement to help open a space between reality and dream.

The set employs natural material - sisal rope - to express geometric forms that move into different formations to physically express potential dream-state environments. The design is minimal to allow multiple interpretations on what it may mean or conjure for audiences. The form is geometric, yet the texture is human.


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Outback Theatre

Outback Theatre for Young People arts branding / identity
Outback Theatre for Young People (OTYP) is a vibrant organization that engages rural youth in all aspects of theatre. Trigger’s identity design reinterprets the rural cliché earth colour, many associate with the Australian outback, as a fun and lively fluorescent orange, reflecting the joy and energy of OTYP. The dots become an abstract secondary identity that are used in playful ways, such as for website navigation buttons and animations. The visual identity was conceived to allow low cost production of all elements. For example, the letterhead can be printed with a template that transforms it into a brochure.

16th Biennale of Sydney

Biennale of Sydney arts web / digital
Trigger created a very successful and highly visible campaign for the 16th Biennale of Sydney in 2008, one of the largest and oldest art biennales in the world. Trigger worked closely with the Artistic Director to ensure the visual identity communicated the themes of the exhibition, and the Biennale marketing department on strategy and production. Trigger consulted on the website design, partnering with SiteSuite. The site provided information on artists, venues, events and visiting Sydney, as well as featuring a comprehensive photo gallery, a media centre, education resources, vodcasts and a blog. The site was easy to navigate, interactive and frequently updated to keep visitors informed and encourage them to make return visits. The website recorded more than 163,000 unique visitors. Trigger also designed material for the integrated marketing campaign and site specific environmental design.

Monet and the Impressionists

Art Gallery of New South Wales arts print / publication
Trigger was commissioned by the Art Gallery of New South Wales to design promotional material for its major Summer 08/09 exhibition - 'Monet and the Impressionists'. The shimmering light and myriad of colours that define paintings of this period inspired the design. A dual cool/warm colour palette was used to ensure the design complimented any artwork used for marketing purposes. The campaign encompassed citylight posters, banner and a range of advertising and printed collateral.

16th Biennale of Sydney

Biennale of Sydney arts print / publication
Trigger created a very successful and highly visible campaign for the 16th Biennale of Sydney in 2008, one of the largest and oldest art biennales in the world. Trigger worked closely with the Artistic Director to ensure the visual identity communicated the themes of the exhibition, and the Biennale marketing department on strategy and production. The marketing campaign targeted the ‘general public’ and ‘art lovers’ markets respectively with specific messages in a cohesive visual campaign. Trigger designed and rolled out all outdoor and advertising, brochure, publications, books and invitations including a special preview publication for the Venice Biennale. Trigger designed press advertising in a national campaign which included The Sydney Morning Herald, The Weekend Australian, The Monthly, Time out Sydney and many international arts publications. Trigger also created environmental graphics across all Biennale site such as the Museum of Contemporary Art, The Art Gallery of New South Wales, Cockatoo Island, The Botanic Gardens and Artspace as well as street banners and posters.

Yinjaa Barni Catalogue

Yinjaa Barni Community arts print / publication
Trigger designed the catalogue for an exhibition of Yinjaa Baarni artists' work exhibited at Chalkhorse Gallery in Sydney. This art collective is from the Ngarluma/Yinjaa Baarni communities in the Pilbara, Western Australia. One of the aims of the catalogue was to contextualise these Aboriginal works within the contemporary framework of the gallery, as this was the first exhibition of Aboriginal works that the gallery has shown. The exhibition, in July 2009, was a major success, with all works being sold on the opening night. Further exhibitions are planned for the coming years. The large-scale catalogue has become a collector's item.

Outback Theatre

Outback Theatre for Young People arts web / digital
Outback Theatre for Young People (OTYP) is a vibrant organization that engages rural youth in all aspects of theatre. Trigger’s identity design reinterprets the rural cliché earth colour, many associate with the Australian outback, as a fun and lively fluorescent orange, reflecting the joy and energy of OTYP. The dots become an abstract secondary identity that are used in playful ways, such as for website navigation buttons and animations. The visual identity was conceived to allow low cost production of all elements. For example, the letterhead can be printed with a template that transforms it into a brochure.

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