trigger

Australian Inventions

Powerhouse Museum museum exhibition / interpretive
Trigger designed an interpretive wall, title and theme panels for a mini exhibition: "Australian Inventions' at the Powerhouse Museum. The main object featured is a mouse-trap machine, designed by A.W Standfield. It was used continuously at the Baxter Road factory, Mascot, between 1942 and 2000, producing about 96 million mouse traps. The design creates a factory/warehouse space and echoes the whirring circular forms of the machine through circular information panel discs. Sketches from some of the inventors appear as 'graffiti' on the wall. Trigger worked in collaboration with the Powerhouse Museum and designer Carola Salazar. The mini exhibition is a satellite exhbibit of the 'Wallace and Gromit: World of Invention Exhibition'.

Final photograph by Geoff Friend, The Powerhouse Museum


The Wiggles Exhibition

The Powerhouse Museum museum exhibition / interpretive
Trigger designed educational, interactive and entertaining environmental graphics for 'The Wiggles Exhibition' travelling exhibition in partnership with the Powerhouse Museum. The major design challenge was presenting appropriate content within an environment that is engaging for children and adults, together and independently. The Wiggles exhibition is two interwoven exhibitions, one for children with opportunities to discover, play and interact and one for the adults who will accompany them, essentially telling the story of The Wiggles’ career. Trigger worked extensively with the Powerhouse Museum’s ‘Family and Community Experiences’ team to ensure that the design was consistent with the principles of early childhood education. The Wiggles core brand values - ‘fun, inclusiveness and learning’ inform the exhibition’s entertaining and educational graphics. Trigger was also involved in developing the marketing and media campaign for the exhibition.

Photography by Marinco Kojdanovski, courtesy of PHM


The 80s are Back

Powerhouse Museum museum exhibition / interpretive
Trigger, in association with Toland Architects designed ‘The 80s Are Back’, a major exhibition at the Powerhouse Museum that inspired thought and reflection on the culture of the 80s. The unconventional and adventurous exhibition design has won accolades for the Powerhouse.

For visitors, the journey began through a ‘time-warp’ tunnel flooded with projections, lighting and sounds to stimulate and disorientate. The exhibition was an immersive experience of interactive displays and static objects, including retro computer gaming and an interactive ‘music’ cube installation of 80’s music for dancing. Over one thousand Magic Cubes were used for the feature title wall, around which a special event was created to engage Museum volunteers and staff.

Trigger Toland’s responsibilities began with naming and branding the exhibition, through to the overall 3D concept, design of both interactive and audio-visual displays and graphics. The Trigger Toland team also worked with the Powerhouse team on the design of the overall marketing campaign, exterior environmental design, print and web design, live action video art direction, photographic art direction, graphics for web, merchandise design, Museum staff uniform design and design of iphone applications.
The task was complex and the time frame was tight – just 12 weeks from initial sketch designs through to documentation, construction and fabrication, installation and public launch.

It was featured on overseas news providers such as the BBC. It has created an invigorating buzz for the Museum and has been instrumental in attracting new visitor demographics. The exhibition was extended 3 times due to popular demand.

Baitlayers and Babbling Brooks

Shear Outback Museum museum exhibition / interpretive
Trigger was commissioned to design a travelling exhibition investigating Shearer’s Cooks – the folklore of the shearers cook profession; its history; conditions in the cookhouse, now and in the past; the Cook’s role in looking after the physical and emotional well being of the shearers; the cooks working today; and the type of food prepared. To help evoke the atmosphere of shearers’ cooks working conditions in the exhibition design materials in their natural state were used and the geometry seen in many shearing sheds was referenced. A table laden with photographic food images displays the typical amount of food one shearer would consume in a day and simulates a typical table setting. Overcoming budget restraints required design ingenuity in the design. Inspiration and direction was derived from the philosophies and practices of shearers’ cooks – using available and cost effective materials and tools in inventive ways. Triangular shapes cut out of the structural plywood panels removed more than 50% of the exhibition’s weight, whilst maintaining rigidity, making the exhibition lighter and less expensive to transport. The innovative concertina design of the exhibition allowed much of the structures to be folded up and stored flat for transport. Typography was developed from a study of stencilling on wool bales and was hand stencilled to the image panels.

The 80s are Back

Powerhouse Museum museum branding / identity
The brand identity Trigger conceptualised for ‘The 80s Are Back’ referenced quintessential 80s motifs and made them relevant for a contemporary audience. For instance, the campaign embraced graphic elements from the Powerhouse Museum’s former logo, designed in the 80s, as well as other 80’s touchstones. Trigger named the exhibition, conceptualised and art directed all photography and illustration. Trigger created 5 archetypal characters that featured in the exhibition as life-size moving projections and were utilised through out the marketing campaign. Campaign collateral and tasks extended to copywriting, environmental design, print and web graphics, merchandise design, staff uniform design and design of iphone applications. The brand identity for the marketing campaign dovetailed with the exhibition that Trigger also designed, in association with Toland Architects. The presence of Trigger over all exhibition and marketing design, and its unique collaborative relationship with the Powerhouse Museum, helped to create a compelling brand experience. The exhibition was extended three times due to popular demand.

Marc Newson: Design works

Marc Newson & Powerhouse Museum museum branding / identity
Trigger worked with iconic Australian designer Richard Allan to develop the visual identity for the Powerhouse Museum’s exhibition ‘Marc Newson: Design Works’, a retrospective of the famous designer’s work. The design features a profile portrait of Newson against a background of stars, referencing the designer’s reputation as a design ‘rock star’. Trigger was responsible for developing and applying the identity across all areas of environmental, print and advertising. Trigger also designed all exhibition graphics including a 20 metre graphic feature wall which charts Newson’s journey through his sketches and landmark design achievements.

Shear Outback Museum

Shear Outback Museum museum branding / identity
Trigger was commissioned to re-brand Shear Outback Museum to provide a more lively and contemporary feel without losing its rural characteristics. The original identity was refreshed with typefaces referencing wool bale stenciling, ledgers and log books. Trigger provided the museum’s promotional copy writing strategy. The identity was applied across all collateral of the museum including tickets, brochures, flyers, website and digital. The entry experience was enhanced with: clear signage explaining the museum’s charter, advertising for a temporary show and orientation for visitors. In tandem with the design of the museum brand, a Trigger designed the visual identity for the ‘Shear Strife Sound and Light Show’, a special evening show in the grounds of the museum.

Powerhouse Museum Tourism

Powerhouse Museum museum branding / identity
Trigger created the Powerhouse Museum tourism brand - targeted at families with children. The premise of the brand is that the Powerhouse Museum is a place to ‘be inspired’. The wonder of the museum is inspirational to children and adults alike. The gatefold brochure graphically explains this as the image of the child transitions to the image of the adult. The ‘+’ in the museum’s logo is a graphic symbol representing inspiration. Trigger cast and art directed photography and applied the design across brochure design, complimentary tickets and print advertising among other media.

The 80s are Back

Powerhouse Museum museum environmental
Trigger designed site-specific environmental supergraphics and smaller pieces for the ‘The 80s are Back’ marketing campaign that appeared at key sites at the Powerhouse and throughout the city. As well a central androgynous hero character, who appeared standing for portrait orientated outdoor and supine for landscape orientated outdoor, Trigger created 5 archetypal characters that featured throughout the marketing campaign and in the exhibition as life-size moving projections. Trigger also wrote copy such as the main marketing tagline ‘Rewinding 80s culture’ which appeared on outdoor.

Round Up Maze

Shear Outback Museum museum environmental
Artist Marion Borgelt created a large scale outdoor sculpture in the grounds of the Shear Outback Museum in Hay, in south western corner of New South Wales. The ‘Round Up Maze’ is inspired by the award winning aerial photograph taken by photographer Peter Leaver, featuring a mob of 2000 sheep being mustered on the Hay Plains. The maze is an interactive experience for visitors to understand what it means to be inside sheep yards – the sights, the sounds, the dusty atmosphere. Trigger was commissioned to design panels to interpret aspects of the maze’s construction and meaning and assist in orientating visitors. Typefaces used reference log books and ledgers from sheep stations in the area. Smaller interpretive panel’s within the maze are signposts for an interactive audio tour.

Hot as Hell

Hay Museums museum exhibition / interpretive
‘Hot as Hell’ was an exhibition about the effects of heat and how rural Australian coped with it, staged across the country town of Hay’s five museums. To evocatively communicate the exhibition theme all interpretative structures were designed to resemble melted forms – there are no straight lines – and swimsuit fabric was the material used for the interpretive text and image panels. The exhibition had an interactive component, inviting visitors to tell their stories about the heat, and to read other visitors’ stories. These stories were arranged in ‘scrolls’ which were held in place by a gauze panel built into the interpretive structures. The exhibition also included supportive print material which won the best poster award at the Museums Australia Multimedia and Publication Design Awards in 2005.

Marc Newson: Design works

Marc Newson & Powerhouse Museum museum exhibition / interpretive
Trigger worked with iconic Australian designer Richard Allan to develop the visual identity for the Powerhouse Museum’s exhibition ‘Marc Newson: Design Works’, a retrospective of the famous designer’s work. The design features a profile portrait of Newson against a background of stars, referencing the designer’s reputation as a design ‘rock star’. Trigger was responsible for developing and applying the identity across all areas of environmental, print and advertising. Trigger also designed all exhibition graphics including a 20 metre graphic feature wall which charts Newson’s journey through his sketches and landmark design achievements.

Shear Outback Museum

Shear Outback Museum museum web / digital
Trigger was commissioned to re-brand Shear Outback Museum to provide a more lively and contemporary feel without losing its rural characteristics. The original identity was refreshed with typefaces referencing wool bale stenciling, ledgers and log books. The identity was applied across all collateral of the museum including tickets, brochures, flyers, website and digital. The entry experience was enhanced with: clear signage explaining the museum’s charter, advertising for a temporary show and orientation for visitors. In tandem with the design of the museum brand, a Trigger designed the visual identity for the ‘Shear Strife Sound and Light Show’, a special evening show in the grounds of the museum.

Powerline Magazine

Powerhouse Museum museum print / publication
‘Powerline’ is a visually alluring publication with a design focus. The clean, crisp design showcases the pictorial and written content of the magazine. Trigger's mission has been to create a consistently high quality publication and ensure that every issue resonates with the reader. Thoughtful art direction of Powerline has enhanced its reputation as a lively and accessible read for all Powerhouse members. At the outset of designing Powerline, Trigger undertook an editorial audit and reorganisation in close collaboration with the editor, ensuring that design was not a superficial stylistic varnish but an intrinsic part of the fibre of the publication. The design of Powerline has enhanced and extended the visual direction of the Powerhouse Museum’s identity – the Museum has incorporated graphic elements into the Museum's master identity.

Marc Newson: Design works

Marc Newson & Powerhouse Museum museum print / publication
Trigger worked with iconic Australian designer Richard Allan to develop the visual identity for the Powerhouse Museum’s exhibition ‘Marc Newson: Design Works’, a retrospective of the famous designer’s work. The design features a profile portrait of Newson against a background of stars, referencing the designer’s reputation as a design ‘rock star’. Trigger was responsible for developing and applying the identity across all areas of environmental, print and advertising. Trigger also designed all exhibition graphics including a 20 metre graphic feature wall which charts Newson’s journey through his sketches and landmark design achievements.

The 80s are Back

Powerhouse Museum museum web / digital
Trigger worked with the innovative and hard working team at The Powerhouse Museum’s Digital, Social and Emerging Technologies Department on ‘The 80s are Back’ website to provide key visual tools for the website. Within the exhibition, Trigger engineered a style guide for all audio-visuals, including animation specifications. Trigger also designed the interface for all interactives. In effect the whole exhibition and pre-exhibition experience was integrated with branded graphics and consistency of message.

Amicus Sydney

Amicus museum print / publication
Each year an event for top financial planners - a group know as 'Amicus' - is held. Trigger's "Paper Scissors Rock' concept communicated dual business and social messages and involved the creation of bespoke paper sculptures. For business a clean sheet of 'paper' is the starting point for a visionary, 'scissors' symbolise 'making the cut' and 'rock' symbolises strength and security. For the social events each of the three themes was given a fun twist. Photographs used for each invitation were 'teasers' for each event. An image of diamond constructed from paper gave delegates and their partners clues for the final secret event where they were invited to try on precious stones and pose for a fashion photographer at Cerrone Fine Jewels. Trigger strategised, conceptualised, designed and produced all printed items including programs and invitations, and wrote all copy connected with the theme. The event was a major success, the concept capturing the imagination of all involved.

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