Trigger rebranded Alliance Française Sydney to better reflect the nature of the organisation and the services it provides. The floating ‘ribbon’ graphic is a metaphor for sound and voice and communicates that the organisation is intrinsically about language. The colour scheme is unmistakably French. The contemporary and dynamic aesthetic of the new brand is in line with Alliance Francaise Sydney’s headquarters in the newly built Harry Seidler building, and one that helps increase the appeal of the organisation among younger people. Trigger has applied this brand across stationery, brochures, invitations and consulted on design of the website.

Consummate fashion designer Roger Tait commissioned Trigger to create his visual identity. The identity highlights Tait’s focus on tailoring and the importance of ‘making’.

Uchi produces functional and beautiful travel, cosmetic and bathbag products. Trigger worked closely with Uchi founder Melinda Lawrence to develop the brand identity for Uchi – utilitarian aesthetic with Japanese playfulness. Branding was realised across all areas of the business and designed collateral. The image strategy used computer rendering and did not require photography. This allows the products to represented in formations that float in the air and, on a practical level, the images can be ready before the products roll off the production lines. Therefore they are ready to be marketed at the design concept stage. Trigger developed the Uchi website, a custom designed card system for stockists that can be refreshed with new product each season and minimizes paper wastage. Trigger developed the visual identities of Uchi sub-brands such as a range for girls – ‘Missuchi’, a range for Men – ‘Mister Uchi’, and a range for babies and parent – ‘Uchicuchi’.

Trigger re-branded Summers Floral, transforming it from a dowdy, downmarket florist into a sophisticated vibrant business with an original and credible brand presence. Trigger undertook a business analysis and defined Summers Floral’s essential brand qualities – ‘beauty, truth and harmony’. Trigger also defined the three key segments of the business – local, bridal and business and created promotional strategies and design to engage these markets. Trigger created copywriting for the website and all promotional material, commissioned and art directed consummate lifestyle photographer Jennifer Soo to create brand imagery. The new brand was applied across all collateral including: signage, website, gift cards, promotional, postcards, brochure, gift tags for floral arrangements, wrapping, ribbon, financial collateral, stationery, among other items. Sensitivity to materials was essential to compliment and support the brand. Texture, a sympathetic colour palette and a preference for ‘honest’, natural materials ensured that all collateral was successfully realised.

Photographer Anthea Williamson asked Trigger to design a visual identity to represent her practice as a photographer in the areas of architecture, interiors, travel and lifestyle.
Anthea requested a design that would stand out and resonate with current and potential clients. The logo design Trigger created is simply a triangle removed from a square shape and placed next to it, with the resultant logo representing Anthea’s initials ‘AW’. This reflects the architectural and interiors side of her practice. An optical illusion was created for the business card to provide further intrigue for that important moment when the card is presented. On the card the logo seems to appear and disappear in a pattern of smaller triangles. The card is printed in fluoro ink to provide greater visual impact.

Bunda Fine Jewels commissioned Trigger to conceive environmental graphics for its flagship store located on busy George St, Sydney. The brief was to create graphics that communicated the Bunda luxury brand and to enhance the separateness and privacy of the store from the adjacent Hilton Hotel foyer. Trigger created an intricate ribbon pattern which wraps around the store’s clerestory windows in a developed spectrum of Bunda's signature colour - purple. Because the graphic is two offset patterns separated by the thickness of the glass, the illusion of movement and vibration is created for passers-by.

Previously an under-utilised dark thoroughfare space in a heritage building at Johnson and Johnson Medical’s Australian headquarters, Trigger worked with PMDL Architects to transform the space into a large flexible zone used by staff for meetings and as a series of smaller breakout zones. As part of this transformation to a lively, yet reflective space, befitting its location as the epicentre of the building and the historical core of the headquarters, Trigger consulted on the interior design and designed a super-graphic to cover all walls. The aim of the graphic was to encourage creative thought and provide an uplifting experience for the rooms users, in tune with the Johnson & Johnson Medical credo. The mural plays on the idea of the room as a contemporary ‘library’ space – tranquil but with a playful edge. Inspiring stories from people Johnson and Johnson have over its long history helped are typeset in the forms of ‘flying’ books. The graphics are free, loose and not over-branded, and use the white space of the walls as a canvas. Typographic forms flow seamlessly over cornices and architraves and ‘float’ in the double height void area at the entrance to the buildings.

Trigger re-branded Summers Floral, transforming it from a dowdy, downmarket florist into a sophisticated vibrant business with an original and credible brand presence. Trigger undertook a business analysis and defined Summers Floral’s essential brand qualities – ‘beauty, truth and harmony’. Trigger also defined the three key segments of the business – local, bridal and business and created promotional strategies and design to engage these markets. Trigger created copywriting for the website and all promotional material, commissioned and art directed consummate lifestyle photographer Jennifer Soo to create brand imagery. The new brand was applied across all collateral including: signage, website, gift cards, promotional, postcards, brochure, gift tags for floral arrangements, wrapping, ribbon, financial collateral, stationery, among other items. Sensitivity to materials was essential to compliment and support the brand. Texture, a sympathetic colour palette and a preference for ‘honest’, natural materials ensured that all collateral was successfully realised.

As part of a complete interior and exterior building refurbishment for The Law Society of New South Wales, Trigger was commissioned by PMDL Architects to design all interior graphics across 12 levels. This included graphic glazed panels for all offices, meeting areas, breakout spaces, council rooms and function spaces. A twenty one metre long typographic mural using key legal terms and phrases, expressing the values of the Law Society of New South Wales was designed for the revitalised lobby space. The project required intense consultation with the Law Society, project management team Incoll, PMDL and the Buildcorp construction team.

Trigger collaborated with Johnson and Johnson Medical to create a suite of wall plaques for its Australian headquarters that tell the inspiring stories of the people behind the company. It was important to communicate intrinsic Johnson & Johnson Medical’s values of ‘restoring the joys of life’ and to create a timeless design that could compliment streamlined white space, while at the same time respect the heritage of the building. Trigger has drawn on its background in interpretive design to create compelling tableaus, which are a fresh interpretation of the traditional wooden plaque - bringing this object into a contemporary framework and mindset. Use of the inherent qualities of timber in the construction provides warmth. Expert craftsmanship of the panels symbolises attention to detail. A duotone image is split across two physical planes and provides the subtle illusion of a 3D image to invite curiosity.

Trigger art directed photography and design for the Bunda Fine Jewels Couture catalogue, 2008. The annual catalogue captures the beauty and distinct point of view of this Australian luxury brand. Trigger’s theme for this edition was the evocation of a dream-like state and drawing focus to the inspiration behind the design and the resultant fluid beauty of the jewellery. Photography features surreal and intriguing reflections of key pieces in water complimented with inspiration thoughts about ‘beauty’. The catalogue also features jewellery pieces photographed on black reflective glass – continuing the theme of reflection.

Trigger art directed photography and design for the Bunda Fine Jewels Couture catalogue, 2007. The annual catalogue captures the beauty and distinct point of view of this Australian luxury brand. The art direction for this edition of the catalogue focussed on one of Bunda’s key brand propositions – ‘See the Light’. The unique way in which the gemstones capture light is shown through macro images. The opening pages of the catalogue feature closeup photograph of a facetted diamond, a peal’s surface and an opal, which appears to have a galaxy inside it. Jewellery images through out the catalogue also highlight the play of light in gemstones and precious metals. An image from the photographic shoot was also used for a Trigger designed gift card, which was sent to clients.

Trigger re-branded Summers Floral, transforming it from a dowdy, downmarket florist into a sophisticated vibrant business with an original and credible brand presence. Trigger undertook a business analysis and defined Summers Floral’s essential brand qualities – ‘beauty, truth and harmony’. Trigger also defined the three key segments of the business – local, bridal and business and created promotional strategies and design to engage these markets. Trigger created copywriting for the website and all promotional material, commissioned and art directed consummate lifestyle photographer Jennifer Soo to create brand imagery. The new brand was applied across all collateral including: signage, website, gift cards, promotional, postcards, brochure, gift tags for floral arrangements, wrapping, ribbon, financial collateral, stationery, among other items. Sensitivity to materials was essential to compliment and support the brand. Texture, a sympathetic colour palette and a preference for ‘honest’, natural materials ensured that all collateral was successfully realised.

Consummate fashion designer Roger Tait commissioned Trigger to create a visual identity and a bespoke book to promote his point of view and unique career. The identity highlights Tait’s focus on tailoring and the importance of ‘making’. The book tells the Tait story through a mix of iconic Tait designs, such as the latex dress designed and made for ‘The Matrix’ films, and whimsical, historical etchings and illustrations. The book possesses a fabric slip cover, which the Tait logotype is physically sewn into with thread and the binding is stitched, reinforcing the bespoke tailoring theme.

Trigger designed a custom card system for Uchi stockists that can be refreshed with new product each season and minimizes paper wastage; the Uchi website; visual identities for a range of Uchi sub-brands such as a girls' range 'Missuchi', men's range - 'Mister Uchi', and a babies and parent range - 'Uchicuchi'. Uchi produces functional and beautiful travel, cosmetic and bathbag products. Trigger worked closely with Uchi founder Melinda Lawrence to develop the brand identity for Uchi - utilitarian aesthetic with Japanese playfulness. Branding was realised across all areas of the business and designed collateral. The image strategy used computer rendering and did not require photography. This allows the products to represented in formations that float in the air and, on a practical level, the images can be ready before the products roll off the production lines. Therefore they are ready to be marketed at the design concept stage.

Trigger re-branded Summers Floral, transforming it from a dowdy, downmarket florist into a sophisticated vibrant business with an original and credible brand presence. Trigger undertook a business analysis and defined Summers Floral’s essential brand qualities – ‘beauty, truth and harmony’. Trigger also defined the three key segments of the business – local, bridal and business and created promotional strategies and design to engage these markets. Trigger created copywriting for the website and all promotional material, commissioned and art directed consummate lifestyle photographer Jennifer Soo to create brand imagery. The new brand was applied across all collateral including: signage, website, gift cards, promotional, postcards, brochure, gift tags for floral arrangements, wrapping, ribbon, financial collateral, stationery, among other items. Sensitivity to materials was essential to compliment and support the brand. Texture, a sympathetic colour palette and a preference for ‘honest’, natural materials ensured that all collateral was successfully realised.

Trigger rebranded Alliance Française Sydney to better reflect the nature of the organisation and the services it provides. The floating ‘ribbon’ graphic is a metaphor for sound and voice and communicates that the organisation is intrinsically about language. The colour scheme is unmistakably French. The contemporary and dynamic aesthetic of the new brand is in line with Alliance Francaise Sydney’s headquarters in the newly built Harry Seidler building, and one that helps increase the appeal of the organisation among younger people. Trigger has applied this brand across stationery, brochures, invitations and consulted on design of the website.