trigger

Novartis Headquarters Interior

Novartis private environmental
A series of environmental and digital graphics, created by Trigger, activate Sydney’s new Novartis campus for employees and visitors.
The suite of decal and digital screen designs create a cohesive look and feel across the six levels of the building, from the entry point to the meeting rooms to the exterior spaces.
The design approach was to create a space that is harmonious to work in and can be ‘lived with’ for a long period of time. The approach also complements the curved architectural forms and materials used and the open and industrial feel of the interior.
The ‘cloudfield’ graphic, derived from cloudscape images, represents organic, human qualities and reflects the key brand qualities of ‘caring and curing’. The cut out circles layer represents the ‘scientific’, derived from molecular structures and kinetic atoms, reflects the research and medical charter of Novartis.

Roger Tait / Workroom Group

Roger Tait private environmental
Trigger was engaged by Roger Tait to collaborate on the environmental design for his adjoining fashion retail premises and studio space, 'The Workroom Group, at Sydney's Central Park, as part of the Brand X creative spaces project. We worked with Roger and Loop Creative to develop a facade concept using a unique and cost effective system of specially died woven seat belts. We conceptualised a large scale projection screen and its content to anchor the retail space, allowing the flexibility to continually change projection content and easily refresh the look and feel of the space. We designed the neon signage for 'Roger Tait Man' and the screen printed signage for 'The Workroom Group', ensuring both identities coexisted harmoniously on the facade. Tait outdoor designed all retail furniture. Trigger consulted on lighting and and other integral aspects of the project. We also designed the brand identities for Roger Tait Man and The Workroom Group and applications to video, web, fashion and promotional campaigns and stationery.

Amicus Sydney

Amicus private branding / identity
Each year an event for top financial planners - a group know as 'Amicus' - is held. Trigger's "Paper Scissors Rock' concept communicated dual business and social messages and involved the creation of bespoke paper sculptures. For business a clean sheet of 'paper' is the starting point for a visionary, 'scissors' symbolise 'making the cut' and 'rock' symbolises strength and security. For the social events each of the three themes was given a fun twist. Photographs used for each invitation were 'teasers' for each event. An image of diamond constructed from paper gave delegates and their partners clues for the final secret event where they were invited to try on precious stones and pose for a fashion photographer at Cerrone Fine Jewels. Trigger strategised, conceptualised, designed and produced all printed items including programs and invitations, and wrote all copy connected with the theme. The event was a major success, the concept capturing the imagination of all involved.

Rado House

Rado private environmental
Trigger's approach to wayfinding signage design is that it should look effortless, weightless and not include any unnecessary elements. We created internal and external way finding for the Rado House building, in Surry Hills, a 4 level structure that serves as headquarters for 3 creative businesses. To address the constraints of the small lobby area and the labyrinth like building we configured the signage to 'hug' the existing contours of the building. The main directory signage playfully swivels about a support column, belying its solid steel construction. The swivelling technique also provides more accurate wayfinding for visitors in a confusing space with many movement options.

The external signage, also made from steel, kinks to reference the building's heritage as a factory for pleating fabric. Using hidden fastenings, we configured this sign to float within the existing space created by the I-beam lintel above the main entrance. In the evening lighting enhances the weightless look of the signage.

Botanica

Australand private environmental
Australand commissioned Trigger to provide interpretive signage in the landscape to interpret the former site of Lidcombe Hospital, which is now a brand new suburb of Sydney - Botanica. Part of the site is a heritage precinct of architecturally significant buildings, while the vast majority is contemporary housing. The challenge of the interpretation was to convey the themes and messages of the sites’ heritage in a physical form that would relate to the new development and its future as a new residential area. A contemporary design language achieves this. The large sculptural signs clearly pinpoint sites of interest in the vast development and brass markers embedded in roads and footpaths direct visitors and residents along a heritage trail that takes in all the heritage sites and information.
The signs are constructed from steel, 3m laser cut galvanised pylons and vitreous enamel interpretation panels, to ensure long term survival in the elements.

Law Society Headquarters

Law Society of New South Wales private environmental
As part of a complete interior and exterior building refurbishment for The Law Society of New South Wales, Trigger was commissioned by PMDL Architects to design all interior graphics across 12 levels. This included graphic glazed panels for all offices, meeting areas, breakout spaces, council rooms and function spaces. A twenty one metre long typographic mural using key legal terms and phrases, expressing the values of the Law Society of New South Wales was designed for the revitalised lobby space. The project required intense consultation with the Law Society, project management team Incoll, PMDL and the Buildcorp construction team.

Bunda Flagship Store

Bunda private environmental
Bunda Fine Jewels commissioned Trigger to conceive environmental graphics for its flagship store located on busy George St, Sydney. The brief was to create graphics that communicated the Bunda luxury brand and to enhance the separateness and privacy of the store from the adjacent Hilton Hotel foyer. Trigger created an intricate ribbon pattern which wraps around the store’s clerestory windows in a developed spectrum of Bunda's signature colour - purple. Because the graphic is two offset patterns separated by the thickness of the glass, the illusion of movement and vibration is created for passers-by.

'Library' Space

Johnson and Johnson Medical private environmental
Previously an under-utilised dark thoroughfare space in a heritage building at Johnson and Johnson Medical’s Australian headquarters, Trigger worked with PMDL Architects to transform the space into a large flexible zone used by staff for meetings and as a series of smaller breakout zones. As part of this transformation to a lively, yet reflective space, befitting its location as the epicentre of the building and the historical core of the headquarters, Trigger consulted on the interior design and designed a super-graphic to cover all walls. The aim of the graphic was to encourage creative thought and provide an uplifting experience for the rooms users, in tune with the Johnson & Johnson Medical credo. The mural plays on the idea of the room as a contemporary ‘library’ space – tranquil but with a playful edge. Inspiring stories from people Johnson and Johnson have over its long history helped are typeset in the forms of ‘flying’ books. The graphics are free, loose and not over-branded, and use the white space of the walls as a canvas. Typographic forms flow seamlessly over cornices and architraves and ‘float’ in the double height void area at the entrance to the buildings.

Alliance Française Sydney

Alliance Française Sydney private branding / identity
Trigger rebranded Alliance Française Sydney to better reflect the nature of the organisation and the services it provides. The floating ‘ribbon’ graphic is a metaphor for sound and voice and communicates that the organisation is intrinsically about language. The colour scheme is unmistakably French. The contemporary and dynamic aesthetic of the new brand is in line with Alliance Francaise Sydney’s headquarters in the newly built Harry Seidler building, and one that helps increase the appeal of the organisation among younger people. Trigger has applied this brand across stationery, brochures, invitations and consulted on design of the website.

Summers Floral Woollahra

Summers Floral private branding / identity
Trigger re-branded Summers Floral, transforming it from a dowdy, downmarket florist into a sophisticated vibrant business with an original and credible brand presence. Trigger undertook a business analysis and defined Summers Floral’s essential brand qualities – ‘beauty, truth and harmony’. Trigger also defined the three key segments of the business – local, bridal and business and created promotional strategies and design to engage these markets. Trigger created copywriting for the website and all promotional material, commissioned and art directed consummate lifestyle photographer Jennifer Soo to create brand imagery. The new brand was applied across all collateral including: signage, website, gift cards, promotional, postcards, brochure, gift tags for floral arrangements, wrapping, ribbon, financial collateral, stationery, among other items. Sensitivity to materials was essential to compliment and support the brand. Texture, a sympathetic colour palette and a preference for ‘honest’, natural materials ensured that all collateral was successfully realised.

Bunda Catalogue 2008

Bunda private print / publication
Trigger art directed photography and design for the Bunda Fine Jewels Couture catalogue, 2008. The annual catalogue captures the beauty and distinct point of view of this Australian luxury brand. Trigger’s theme for this edition was the evocation of a dream-like state and drawing focus to the inspiration behind the design and the resultant fluid beauty of the jewellery. Photography features surreal and intriguing reflections of key pieces in water complimented with inspiration thoughts about ‘beauty’. The catalogue also features jewellery pieces photographed on black reflective glass – continuing the theme of reflection.

Summers Floral Woollahra

Summers Floral private print / publication
Trigger re-branded Summers Floral, transforming it from a dowdy, downmarket florist into a sophisticated vibrant business with an original and credible brand presence. Trigger undertook a business analysis and defined Summers Floral’s essential brand qualities – ‘beauty, truth and harmony’. Trigger also defined the three key segments of the business – local, bridal and business and created promotional strategies and design to engage these markets. Trigger created copywriting for the website and all promotional material, commissioned and art directed consummate lifestyle photographer Jennifer Soo to create brand imagery. The new brand was applied across all collateral including: signage, website, gift cards, promotional, postcards, brochure, gift tags for floral arrangements, wrapping, ribbon, financial collateral, stationery, among other items. Sensitivity to materials was essential to compliment and support the brand. Texture, a sympathetic colour palette and a preference for ‘honest’, natural materials ensured that all collateral was successfully realised.

Tait

Roger Tait private print / publication
Consummate fashion designer Roger Tait commissioned Trigger to create a visual identity and a bespoke book to promote his point of view and unique career. The identity highlights Tait’s focus on tailoring and the importance of ‘making’. The book tells the Tait story through a mix of iconic Tait designs, such as the latex dress designed and made for ‘The Matrix’ films, and whimsical, historical etchings and illustrations. The book possesses a fabric slip cover, which the Tait logotype is physically sewn into with thread and the binding is stitched, reinforcing the bespoke tailoring theme.

Summers Floral Woollahra

Summers Floral private web / digital
Trigger re-branded Summers Floral, transforming it from a dowdy, downmarket florist into a sophisticated vibrant business with an original and credible brand presence. Trigger undertook a business analysis and defined Summers Floral’s essential brand qualities – ‘beauty, truth and harmony’. Trigger also defined the three key segments of the business – local, bridal and business and created promotional strategies and design to engage these markets. Trigger created copywriting for the website and all promotional material, commissioned and art directed consummate lifestyle photographer Jennifer Soo to create brand imagery. The new brand was applied across all collateral including: signage, website, gift cards, promotional, postcards, brochure, gift tags for floral arrangements, wrapping, ribbon, financial collateral, stationery, among other items. Sensitivity to materials was essential to compliment and support the brand. Texture, a sympathetic colour palette and a preference for ‘honest’, natural materials ensured that all collateral was successfully realised.

Alliance Française Sydney

Alliance Française Sydney private web / digital
Trigger rebranded Alliance Française Sydney to better reflect the nature of the organisation and the services it provides. The floating ‘ribbon’ graphic is a metaphor for sound and voice and communicates that the organisation is intrinsically about language. The colour scheme is unmistakably French. The contemporary and dynamic aesthetic of the new brand is in line with Alliance Francaise Sydney’s headquarters in the newly built Harry Seidler building, and one that helps increase the appeal of the organisation among younger people. Trigger has applied this brand across stationery, brochures, invitations and consulted on design of the website.

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