16th Biennale of Sydney
Biennale of Sydney arts branding / identity
Trigger created a very successful and highly visible campaign for the 16th Biennale of Sydney in 2008, one of the largest and oldest art biennales in the world. Trigger worked closely with the Artistic Director to ensure the visual identity communicated the themes of the exhibition, and the Biennale marketing department on strategy and production. The marketing campaign targeted the ‘general public’ and ‘art lovers’ markets respectively with specific messages in a cohesive visual campaign. Trigger designed and rolled out all outdoor and advertising, brochure, publications, books and invitations including a special preview publication for the Venice Biennale. Trigger designed press advertising in a national campaign which included The Sydney Morning Herald, The Weekend Australian, The Monthly, Time out Sydney and many international arts publications and consulted on the design of the website. Trigger also created environmental graphics across all Biennale site such as the Museum of Contemporary Art, The Art Gallery of New South Wales, Cockatoo Island, The Botanic Gardens and Artspace as well as street banners and posters.