trigger

16th Biennale of Sydney

Biennale of Sydney arts web / digital
Trigger created a very successful and highly visible campaign for the 16th Biennale of Sydney in 2008, one of the largest and oldest art biennales in the world. Trigger worked closely with the Artistic Director to ensure the visual identity communicated the themes of the exhibition, and the Biennale marketing department on strategy and production. Trigger consulted on the website design, partnering with SiteSuite. The site provided information on artists, venues, events and visiting Sydney, as well as featuring a comprehensive photo gallery, a media centre, education resources, vodcasts and a blog. The site was easy to navigate, interactive and frequently updated to keep visitors informed and encourage them to make return visits. The website recorded more than 163,000 unique visitors. Trigger also designed material for the integrated marketing campaign and site specific environmental design.

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