Roger Tait / Workroom Group

Roger Tait private environmental
Trigger was engaged by Roger Tait to collaborate on the environmental design for his adjoining fashion retail premises and studio space, 'The Workroom Group, at Sydney's Central Park, as part of the Brand X creative spaces project. We worked with Roger and Loop Creative to develop a facade concept using a unique and cost effective system of specially died woven seat belts. We conceptualised a large scale projection screen and its content to anchor the retail space, allowing the flexibility to continually change projection content and easily refresh the look and feel of the space. We designed the neon signage for 'Roger Tait Man' and the screen printed signage for 'The Workroom Group', ensuring both identities coexisted harmoniously on the facade. Tait outdoor designed all retail furniture. Trigger consulted on lighting and and other integral aspects of the project. We also designed the brand identities for Roger Tait Man and The Workroom Group and applications to video, web, fashion and promotional campaigns and stationery.

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